QUESTION #9
What technique(s) does BlinnPR use to understand the public's image of a company?
Step one is a perception audit that provides an overview of your image among key influencers,
including the media, mapped against that of your company's top competitors.
Elements of the perception audit include:
- Influencer Analysis: Perception in the Marketplace by Key Influencers
- Market Research: Analyzing Perceptions of Target Audiences and Reviewing Image Research
- Competitive Review: Ranking of the Top Competitors
- Definition of Positioning Challenges and Opportunities
- Unique Differentiation Points
Based on the information gathered, we'll conduct a workshop
with your senior management team which will result in a more relevant corporate
positioning and key messages, as well as strategic recommendations for implementing
an aggressive, intelligent business communications program.
Because perception measurement must be an ongoing process,
BlinnPR will provide you with periodic updates to map changes in perception
among influencers over time. These updates can be used to enhance
communications decision-making, as well as evaluate the effectiveness of
communications programs being executed.
