BlinnPR prefers to start with the required objectives and work backwards.

Beyond utilizing typical public relations tools like Bacon's, BigDough, Bloomberg, CCBN, Profnet, EdCals, Catchpole and Media Insider, BlinnPR creates media opportunities by:

1. Listening to our clients.
2. Knowing the media.
3. Leveraging relationships with reporters.
4. Staying abreast of the market environment.
5. And tapping into target audience sentiment.

This enables us to come up with highly creative and effective ideas that generate ink. To illustrate our success in this area, an example of this is our work for one of our clients, Mellon Financial. In the three years that we've been working with Mellon Financial not one press release has ever been sent out by BlinnPR. Yet in that time, we've achieved extensive coverage for Mellon in the Wall Street Journal, American Banker, Fortune, Forbes, BusinessWeek, Institutional Investor, and CNBC, among others.