At BlinnPR, we understand client objectives before we design program tactics. We learn everything there is to know about the client, their business, their business environment, their competition, their concerns and their goals. It's from here that we are able to develop a PR strategy.

1. We carefully "mine" all appropriate client collateral materials to familiarize ourselves quickly with the company's communications history, including existing message guides and Q/As, clippings, internal research, analyst reports, competitive analyses and market research. (We'll also recommend new research studies as needed.)
2. We leverage the work of your previous PR firm as well as in-house PR experts. We'll be as eager to embrace and extend any proven PR strategies and tactics as we are to introduce our own. We will need to develop a complete understanding of how our work will fit into your overall marketing strategy.
3. We then schedule face to face sessions with essential client personnel in order to learn how we can best fit into and support your overall marketing effort and to gain a full appreciation of your business outlook and current messaging issues.
   
   BlinnPR believes that the most dangerous thing a company can do is to assume that its target audiences see the company the same way the company sees itself.
   
   
4. We seek a complete picture of the company's reputation by soliciting the candid comments of important people outside the company. Whenever practical, we believe in going directly to the "gatekeepers" i.e., media, clients, prospects, competitors, employees, recruiters, etc., who are in the best position to reach your target audiences, along with analysts and other "influencers." In our experience, these "gatekeepers" often appreciate having their opinions solicited, and the very act of garnering these opinions grows respect for the client, setting the tone for future communications.
5. Once the true state of the company's reputation is ascertained and understood, appropriate strategic objectives, positioning and messaging are proposed, discussed and agreed upon in short order.

Throughout our relationship, we will revisit, revise and expand the objectives as needed. The same holds true for the materials assembled and created during face to face meetings.

From the beginning of the intake process to the end of the contract period, BlinnPR will never lose sight of our primary purpose: to develop positive relationships with key media and analysts that enhance your reputation among its target audiences.