At BlinnPR, we gain a full understanding of client objectives before we design a communications program.

We begin by learning everything there is to know about you, your business, your business environment, your competition, your concerns and your goals. From that foundation we develop a customized-for-each- client PR strategy.

1. We review client collateral materials to familiarize ourselves quickly with the company's communications history, including existing message guides and Q/As, clippings, internal research, analyst reports, competitive analyses and market research. (We'll also recommend new research studies if needed.)
   
   
2. We leverage the work of your previous PR firm as well as in-house PR experts. We are as eager to embrace and extend any proven PR strategies and tactics as we are to introduce our own.
   
   
3. We then schedule f2f sessions with essential client personnel in order to learn how we can best fit into and support your overall marketing effort and to gain a full appreciation of your business outlook and current messaging issues.
   
   As concerns public relations, BlinnPR believes that the most dangerous thing a company can do is to assume that the world sees the company the same way the company sees itself.
   
   
4. We seek a complete picture of your reputation by soliciting the candid comments of key influencers outside the company. Whenever practical, we believe in going directly to the "gatekeepers" i.e., media, clients, prospects, competitors, employees, recruiters, etc., who are in the best position to reach your target audiences, along with analysts and other "influencers." In our experience, these gatekeepers appreciate having their opinions solicited, and the very act of garnering these opinions grows respect for the client, setting the tone for future communications.
   
   
5. Once the true state of your reputation is ascertained and understood, appropriate strategic objectives, positioning and messaging are proposed, discussed and agreed upon.

It sounds like a long process, but it takes very little time for us to get up and running. And our discovery work doesn't end when we have devised an initial strategy. Throughout our relationship, we will revisit, revise and expand the objectives as needed to foster positive relationships with key media and analysts that enhance your reputation among your target audiences.