Success means something different to each client, so BlinnPR uses different techniques to measure success for each of its clients.

Some clients like to see advertising equivalencies for column inches or airtime. Others work with us to establish appropriate benchmarks based on tangible business results; such as the number of new inquiries received from potential customers in response to a specific PR campaign. For some clients, we track key competitors' coverage for purposes of comparison. Others may be almost exclusively be interested in the frequency with which the company name is mentioned in the Wall Street Journal.

BlinnPR believes that the most meaningful measurements are always those that complement the client's own methods for measuring the success of its marketing program and/or its business as a whole. We will work with you to determine the mix of measurements that we all agree will prove most meaningful within your organization.

In-house, BlinnPR conducts analysis to understand how our efforts are influencing our clients' bottom lines so that we have actionable, up-to-date information on what's working and what needs to improve. Additionally we routinely monitor some subtle yet important signs of success, such as the speed with which journalists return calls, analysts' interest in scheduling desk-side briefings, or the frequency with which the client is mentioned or linked to on the Internet.