QUESTION #10
What technique(s) does BlinnPR use to measure a company's public's perception?
Step one is a perception audit that provides an overview of your image among key
influencers, including the media, mapped back against that of its top competitors.
Elements of the perception audit include:
- Influencer Analysis: Perception in the Marketplace by Key Influencers
- Market Research: Analyzing Perceptions of Target Audiences and Reviewing Image Research
- Competitive Review: Ranking of the Top Competitors
- Definition of Positioning Challenges and Opportunities
- Unique Differentiation Points
Based on the information gathered, we'll conduct a workshop with your senior management team
which will result in a more relevant corporate positioning and key messages, as well as strategic
recommendations for implementing an aggressive, intelligent business communications program.
Because perception measurement must be an ongoing process, BlinnPR will provide you
with periodic updates to map changes in perception among influencers over time. These updates
can be used to enhance communications decision-making, as well as evaluate the
effectiveness of communications programs being executed.
