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Increase US Interactive's exposure among the financial and technology community in order to position the company for an IPO.
BlinnPR played a pivotal role in shaping US Interactive's image, as the company evolved from an interactive agency with two offices and 20 employees to a leading Electronic Enterprise solution provider with five offices and more than 200 employees. BlinnPR developed a communications plan positioning the company's top seven executives as experts on specific topics i.e., management, technology, financing, advertising, etc. This approach resulted in the company appearing in Red Herring, New York Times, InternetWeek, having by-line articles appear in Adweek, Electronic Commerce World, Interactive Week, and speaking at Internet World, Ad-Tech. As a result of the exposure, US Interactive caught the eye of the financial community and was able to successfully complete its IPO.
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