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To increase sign-ups for uReach's unified messaging service with small businesses and consumers.
BlinnPR developed and executed a media relations campaign that targeted three different types of reporters: online, consumer technology at the major dailies and small business reporters at magazines. BlinnPR formulated this approach in order to reach as many people as possible and demonstrate how easy the service was to use. Pitching the concept of a new, easy-to-use Web-based service that provides free unified messaging to any Internet enabled device or telephone, BlinnPR was able to secure coverage in the Wall Street Journal and MSNBC. Because of these placements, Home Office Computing agreed to try the service and published an extremely favorable review. Over time, BlinnPR tweaked uReach's story so it would appeal to different markets, including Healthcare, Telecommunications, Government, Non-profits, and Associations. As uReach's story appeared in the Chicago Tribune, Los Angeles Times, New York Times, San Francisco Chronicle, U.S. News & World Report and Washington Post, the exposure helped the company reach its membership targets. The media placements, combined with the individual relationships built with specialized reporters, resulted in media outlets contacting uReach directly for information whenever writing about unified messaging.
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