BlinnPR has provided public education and communications planning support to the National Park Service for its long-term general management plan.  Key issues include informing visitors of the need to hear from potential visitors about new ways they might experience the monuments.  As part of this effort, BlinnPR has evaluated the communications needs at various stages of the planning process, developed a comprehensive media and marketing plan, assisted the park and planning team to identify key media for promotion of the plan and long-term park communications, conducted media training, proposed strategies for responding to crisis situations, established a process for internal and external communications that ensures message consistency, maximized use and exposure of outreach tools and has written copy and managed content for the GMP website as needed (see libertyellisplan.org).Plan implementation included research and analysis of the markets and deliverables, identification of stakeholders and target audiences, monitoring electronic media for potential coverage, filling gaps in existing materials, creating a newsletter, developing long-term media relationships including strategies for contact, coordination and follow-up with the media and writing and editing as needed.  We are currently in the third year of a five-year outreach effort.