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Protegrity provides holistic data security management solutions that protect sensitive information from acquisition to deletion across the enterprise. The company is a leader in the enterprise data security space, with an award-winning suite of products and renowned consultation services.
Protegrity wanted to heighten awareness of the new data security requirements imposed by government and industry groups, and reach out to potential customers who had been impacted by these new regulations. Protegrity also wanted to conduct an outreach campaign to raise general awareness regarding the best practices and policies regarding data security, and ramp up the company's press coverage and visibility.
- Worked with technology and business reporters to establish Protegrity executives as valued sources for data security stories.
- Provided reporters with regular heads-up alerts on breaking news, as well as insight and new angles for their data security coverage.
- Drafted and placed by-lined articles that enabled Protegrity executives to share their network and data security expertise with IT staff, executives, and business owners.
- Drafted white papers and thought leadership pieces for publication in industry media and on client's website.
- Planned and executed a media outreach campaign, in the U.S and Europe, tied to security breaches and emerging threats to ensure the company received consistent news coverage.
- Monitored workshop, presentation and awards opportunities, and prepared briefings and support materials that enabled Protegrity to take best advantage of these events.
- Developed a comprehensive media campaign in Europe and Israel to support and promote local Protegrity offices.
Protegrity received - and continues to receive -- extensive coverage in European and American mainstream, technology, and trade media, both online and off. BlinnPR marketing efforts conducted in conjunction with Protegrity's offices in U.K and Israel have netted strongly positive exposure for the company. Protegrity's executives have been established as respected sources for data protection and computer security stories around the world. Protegrity's executives speak regularly at industry tradeshows and business events, and are frequent contributors to industry and trade journals. Awareness of the brand and Protegrity solutions and services has been strengthened, and the company has extended its traditional customer base to include the new market segments targeted by BlinnPR.
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