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To achieve broad-based media placement that effective positions Eppraisals.com as the definitive online destination for evaluations of arts, antiques, and collectibles, thereby increasing brand awareness and traffic to the site.
The success of this campaign was based on an aggressive pitching and face-to-face media outreach, as well as the issuing of highly effective press releases and pitch letters to targeted media contacts. By leveraging the incredible popularity of online auctions at the time and the growing rate of fraud, extensive media placement was secured focusing on Eppraisals.com's guarantee of objectivity and the credibility of their Panel of Experts. Feature placement included The Wall Street Journal, New York Times, USA Today, Chicago Tribune, Los Angeles Times, San Francisco Chronicle, Miami Herald, Washington Post, AP, Reuters, Business Week, among others.
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