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Build awareness and acquire new students for Dow Jones University, a series of online investment courses from Dow Jones.
With only a month to launch, BlinnPR decided the best way to reach Dow Jones’ primary audience and garner the greatest amount of exposure quickly, was to utilize broadcast media first, followed by print and online. Working only with an embargoed release, BlinnPR successfully placed a breaking story on CNBC that then led to stories in the Chicago Sun Times, San Francisco Chronicle, Newark Star Ledger and New York Times Online, among others. Once the consumer media bought into the concept of Dow Jones University, trade media jumped on the bandwagon. BlinnPR was extremely successful in creating a media blitz, which resulted in a surge in enrollment that exceeded both class capacity and Dow Jones’ expectations.
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