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Increase consumer awareness of Away.com while also educating consumers that adventure travel is right for them regardless of their income, age, interests or physical condition. Increase awareness of Away.com in the business, travel industry and Internet industry press.
With placements in key magazines in the travel, senior, women’s, family, photography and food and wine categories, BlinnPR was able to increase brand awareness and site traffic among travels who may not have been able to find vacations to match their specific interests or needs. From positioning Away.com’s executives as expert sources on the new face of adventure travel to publicizing Away.com as a robust, easy to use, customer service - focused travel resource, BlinnPR’s efforts have let consumers know that Away.com is a “must-visit” Web site for researching and planning their next vacation. On the business side, BlinnPR has secured coverage in top business media outlets such as CNNfn’s ‘Business Unusual’, CBS MarketWatch, and the Wall Street Journal, highlighting Away.com’s unique formula that has led them to succeed during the Internet industry shakeout.
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