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Case Studies
ASSOCIATION FOR INTERACTIVE MEDIA (AIM)
Challenge
Among the IT industry: 1) Build AIM’s awareness and increase membership, 2) Reinforce AIM’s importance as an industry advocate in Washington, DC.

Result
Instituting a daily early morning telephone conference with AIM to discuss Federal and State legislative issues, BlinnPR has been able to effectively position Ben Isaacson as the voice of the Internet industry within the Washington Beltway. With so many relevant topics -- Internet taxation, illegal online pharmacies, privacy, spamming, or hacking, BlinnPR proactively positions Mr. Isaacson as spokesperson, releases official statements and provides opinion pieces to the national media. Because of our efforts, AIM’s membership increased threefold in just four months and Mr. Isaacson is one of the most sought after sources representing the Internet industry. Through BlinnPR’s efforts, Mr. Isaacson has appeared on CNN, CNBC and ZDTV, and has been quoted in the Wall Street Journal, the New York Times, Reuters, Associated Press, Industry Standard and CNet, among others.

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